Newsletter Article
September, 2008

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Starting a Micro Business in a Bad Economy
Savvy entrepreneurs can be successful even in tough times.
By Patricia Harris
 

By now we all have heard that the number one issue for most Americans is the economy. Big businesses are in economic shambles, gas and food prices are at an all time high, the housing market is a bust, and we probably have not seen the last of the government bailouts to save our economic infrastructure and thousands of jobs. Times are tough, but not for the person with fire in the belly who isn’t afraid of some risk.

Last week I attended an event at Atlanta Woman Magazine. The panel of women entrepreneurs was asked the question, “Based on our economy, is this a good time to start a business?” As I expected, the panel responded with a resounding, “Absolutely. It may not come without challenges, but yes, now is a good time.” As I have engaged in entrepreneurial training and development for nearly 20 years, I have learned that tough economic times provide the creative playground for a savvy entrepreneur.  Every disadvantaged situation has an advantage, and the true

entrepreneurial spirit is ever present. Here at The Edge Connection the phone is ringing off the hook as people are desperate to create a job for themselves with their willingness to work hard and their truckload of creativity. According to U.S News and Business of approximately 3,000 job seekers, 7.2 percent said they were starting their own business in the first quarter of 2008. Last year's annual average was 8.1 percent. Most of the entrepreneurs we serve already know that getting access to capital is very difficult, but they are willing to support their business dream with sweat equity and a network of social capital. The almighty social capital…What would we do without it?

Over the past ten years, The Edge Connection has grown from a micro business into a small business, and our growth has been a demonstration of quality service, commitment, hard work, and ambitious clients to serve. We also have used a great deal of social capital to build the legacy we have planted in our community. Our new LEED Certified “green” Enterprise Center will house our operations, a business incubator, and a commercial/culinary kitchen. This venture is our latest commitment to growth and sustainability. As our clients continue to grow their businesses or launch new ventures, The Edge Connection is committed to providing services that will provide entrepreneurs with support and development. Together, we will continue to foster entrepreneurship, create new jobs, increase our economic base, and change lives forever. If you have the idea and you have a vision for it, don't wait for the conditions to be just right or you'll probably end up waiting a long time. There is business out there. Permit The Edge Connection to show you the way.
 

The Edge Connection Enterprise Center
Coming February 2009

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