The Edge Connections LAUNCH: Explore, Start, Grow, Advance program empowers participants to think strategically and build a plan for their business based on real-world benchmarks and achievable goals. Throughout this process, participant will meet with a consultant on a monthly basis to review their progress. At the end of the “Grow” process clients will have launched their business and have a financial plan, marketing plan, business pitch, and the support they need to continue moving their business forward in “Advance.”
Launch: 12-Part Business Development Process
The Edge Connection’s Explore Program helps those who are interested in The Edge Connection’s Launch Process is a twelve-part process focused on weekly deliverables. This action oriented segment, which runs concurrently with Explore, Start and Grow, is designed to ensure the successful launch of the participant’s business and the creation of a firm foundation for continued growth and development. Deliverables include:
- Meet with a financial management and credit counselor to assess personal credit and establish a business credit profile
- Formalize business structure (define, select, and implement)
- Obtain a business license (EIN, Employer Identification Number, etc)
- Identify regulatory restrictions/compliance
- Establish a business bank account
- Identify and understand local and state taxation and incorporate necessary processes
- Acquire necessary insurance
- Incorporate an accounting system (QuickBooks, Fresh Books, etc.)
- Work with a graphic designer to develop a logo and business card
- Establish social media presence
- Establish a website
- Develop a sales strategy
The previous 12 deliverables culminate in the development a comprehensive business plan and a one-page business plan (summary). At the conclusion of the Launch Process participants will have completed Explore, Start, and Grow, resulting in the successful launch of their business.
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Explore: Assessing the Potential for Success
The Edge Connection’s Explore Program helps those who are interested in entrepreneurship examine their potential for success. Both personal and conceptual readiness is assessed. Personal readiness includes an evaluation of financial, emotional, and physical capacity to ensure that the individual is prepared for the rigors of developing a business. Conceptual readiness explores the concept behind the business. After careful analysis of their business idea, each participant will gain a clear understanding of their business’s purpose, goals, and potential for success. Both personal and conceptual readiness will be reviewed and barriers to success will be assessed. Upon completion of Explore participants will have completed an industry analysis, assessed their competitive positioning, developed their formal structure, and completed an outline of an executive summary.
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Start: Planning for a Profitable Financial Future
Start focuses on preparing for a profitable financial future. Participants learn the fundamentals of financial management, including revenue development, managing costs/profit (margins), cash flow, profit and loss, and financial planning. Participants will gain a complex understanding of how efficient financial management allows businesses to successfully plan for growth and development. Each participant will complete a comprehensive 3-year financial plan from which to benchmark success.
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Grow: Strategic Marketing Development/Promoting Brand Awareness
The Edge Connection’s Grow Program focuses on building the skillset of emerging and existing business owners to hone their marketing/branding proficiency by creating a robust toolkit that will position them for long-term success. Participants will develop an understanding of how to reach potential customers, increase brand awareness, and create a strategy that will help them establish a competitive advantage and a profitable position in the marketplace. Each participant will complete a comprehensive marketing plan from which to benchmark success.Back to top
Advance:Long-term Growth and Expansion
The Edge Connection’s Advance Program supports entrepreneurs into long-term growth and expansion. As members become more established in their business and their acumen increases, the less hands-on advice and guidance they need. We refer to this level of graduation as a perimeter member, those who actively remain engaged on an as needed basis.