The Edge Connection offers a variety of affordable, convenient workshops to meet the needs of entrepreneurs at every stage of their business, from initial concepts to marketing, growth and expansion, to importing and exporting. A robust assortment of opportunities gives Edge entrepreneurs the tools and skills they need to continue moving their businesses forward. Workshops include topics such as leveraging social media, accessing capital, perfecting your pitch, supplier diversity, doing business with the government and much more!
Explore | Start | Grow | Advance
The Edge Connections Explore, Start, Grow, Advance program empowers participants to think strategically and build a plan for their business based on real-world benchmarks and achievable goals. Throughout this process, participant will meet with a consultant on a monthly basis to review their progress. At the end of the GROW process clients will have launched their business and have a financial plan, marketing plan, business pitch, and the support they need to continue moving their business forward in ADVANCE.
Edge Connection entrepreneurs have the opportunity to meet with a variety of expert consultants at no charge. Staff experts, contract specialists, and skilled community volunteers work together to meet the needs of entrepreneurs during all phases of their business’ development. Whether the question has to do with marketing, budgeting, costing, sales strategies, social media (and more!) we have a skilled professionals, provided at no charge, to meet your needs.
Market and industry data is essential when developing a strategic business plan and estimating sales and growth projections. The ReferenceUSA and IBIS databases can provide critical information to business owners and allow them to not only research other companies, but create demographically targeted direct mail campaigns.
The Edge Connection family of staff, clients, volunteers and supporters is a powerful and engaged community. Regular participants receive a high level of support and encouragement as well as potential client development opportunities
E-commerce is an increasingly important part of doing business in the twenty-first century. Finding the right solution means sourcing the right platform and payment portal for your needs. A free consultation with The Edge Connection can help you find your best options and help you create a sales strategy that works for you and your business.
Your web presence is your identity in the digital age. The look and feel of your business in this space will determine its identity in the virtual world and give potential customers the opportunity to find and patronize your business. The Edge Connection has a curated collection of resources to help you design and build your website, or seek outside help to have it built. Whatever your preference, there are tools and resources to help.
Starting, growing and sustaining a business is challenging even during the best of times. The Edge Connection recognizes that it takes more than knowledge and hard work to keep forward momentum moving when obstacles and challenges present themselves. To ensure that we provide 360° of support for our clients we address more than hard core business needs. An example of one such event is the semi-annual vision board workshop is a client favorite! Clients take a few hours to enjoy good food, great company, and an opportunity to reflect back and move forward both personally and professionally. Events vary.
The Launch Party is an annual client engagement and celebration event highlighting the accomplishments of our entrepreneurs while promoting cross-collaboration among constituents (entrepreneurs, funders/supporters, community members, etc). The Launch Party is held annually in January.
Business Plan Competition
The annual business plan competition is an opportunity for clients to showcase their completed business plans and compete for resource opportunities. Though winners typically receive cash prizes to move their business forward, we also collaborate with resource partners to offer other business related awards. We partnered with BMA (the Business Marketing Association of Atlanta), a division of ANA (Association of National Advertisers), for our 2015 Business Plan Competition. The top three entrepreneurs will receive 6 months of professional marketing services, followed by an opportunity to present and win a first place cash prize.
We can’t possibly list all of our offerings, so stay engaged and check out our calendar of events. The Edge Connection stays on the cutting edge of what’s happening in entrepreneurship to ensure that our clients receive the support and resources they need to establish and sustain profitable businesses!